SEO is the holy grail of online marketing, and is a secret ingredient most websites use to rank higher in Google. However, you will only learn about it well after executing its concepts. Therefore, you need to understand SEO and its importance, SEO optimization, and how you can leverage them to your advantage.
Though the world of search engine optimization is dynamic and complex, it’s easy to understand its concepts and improve your online business. After going through this guide, you will understand the fundamentals of search engine optimization, its significance, and how to leverage it for your business. Although most companies hire professional SEO companies in Houston, if you wanna do it yourself this guide will help you.
SEO and its Importance
If you’re running an online business, then you have probably heard of SEO. But if you don’t, then Wikipedia has a good definition. SEO is the process of altering the visibility of a web page or website in a search engine without paid strategies.
SEO understands what people are looking for online i.e., their questions, queries etc. You also need to know the answers they need and the type of words they use when searching. After answering these questions, it will be easier to develop content that will solve their needs.
But even after you understand the users’ intentions, it is still challenging to deliver content in a way, which is favorable to search engines. The top search engines are Google, Yahoo, and Bing, and putting effort into SEO campaigns will raise your ranking in them.
Basics of Search Engines
Search engines are your answer machines as they filter through billions of pages to find the content that will likely answer your queries. This is possible because they save the online content in catalogs such as the images, PDFs, and videos through cracking and indexing. After indexing, it will rank the content based on how well it is related to the queries.
Organic Search Results
These refer to the search results that are obtained from non-paid SEO campaigns. Previously, it was easier to spot them as they were clearly labeled. But today’s search engines are filled with advertisements, and other organic results called SERP. These include answer boxes and image carousels. And as time goes by, more SERP features are emerging based on what people need. For instance, if you ask the question of weather forecast nowadays on Google search engine, you will view the weather forecast directly on the top page without the need to visit the website. This has made it very convenient.
But also, don’t forget that search engines make money via ads. The intent is to solve your queries within their SERPs, making you a long-time and regular visitor on the SERP. The organic SERP features in Google include the featured snippets or related questions. These are achieved through the SEO efforts of different websites.
Search Engine Optimization
Since we have learned the definition of SEO and its works, it’s now time to foray into the original topic. This is search engine optimization, and these are the practices designed to help your site rank top in search engines.
How to Improve your Website SEO
Keyword Research and Placement
The first and most important step when optimizing your site’s SEO is the placement of keywords. You need to identify what you want to optimize for, and these are the “keywords” that will help your site rank higher on Google. For instance, if you are advertising your shoe selling company, then people will search keywords like “shoes,” “buy shoes,” “shoes near me,” and more.
In addition, you need to consider the popularity of each keyword in your niche. The most searched keywords should be on top of your list in content. You also need to consider the relevance of the keywords as you will need to use those relevant to your business.
After surveying your target market and choosing keywords carefully, you now need to delve into on-page SEO. This is the practice of designing web pages with answers to searchers’ questions. This field is complicated, and you need to learn about tags and meta tags.
Also, your website content should guide the searchers, answer their questions, and know the purposes of your site. First, you should avoid low-quality content, which uses a set of numerous different keywords in different web pages for your site to rank.
Search engines are now advanced, and they can easily detect low-quality pages. Also, avoid using duplicate content and don’t stuff keywords into the content; instead, find ways to fit them naturally within articles.
Improve the User Experience
User experience is also an important component of your SEO optimization campaign. If the visitors have a bad experience on your website, your site will be ranked lower. Therefore, you have to ensure your website loads faster. The ideal time is under 1 second though up to 2 seconds is still ideal. With a faster web speed, you will enjoy higher conversion rates.
Additionally, optimize your website to make it mobile-friendly. The majority of people use smartphones rather than websites, and if it’s hard to use your site on mobile, they will opt for competitors. Additionally, avoid using too many ads and pop-ups to make your site have a bad user experience.
Information Architecture and Internal Linking
The way you organize information in your website and the interlinking of pages will also determine the rankings of your website on search engines. Search engines also use anchor texts and hyperlinks to analyze your page.
If you link to another site and especially an authority one, it will show its huge significance to your website. Additionally, if other sites link to your webpages, then it will improve its rankings on the Google search engine.
During your Google SEO campaign, you should never underestimate the power of valuable, high-quality content. Though it is labor-intensive to create and promote good content, it will pay in the long term. Good content solves the customers’ and prospects’ problems or queries.
Search engine optimization is vital for the ranking of your website. It helps your site rank higher, and to be successful, you need to have the authority and trust of your customers. This can be easily achieved by creating high-quality and valuable content. In the end, your SEO efforts will pay when you start getting more prospects on your site.